Thanks for all you did last Friday to spread the word about this important project! We are still collecting information about media coverage, and are giving interviews and making connections, but I thought you might be interested in seeing what we have identified so far. (UVPM = Unique Visitors Per Month) Matchbox x Mercedes Announcement Media Coverage The announcement has garnered 14 placements and 66M+ impressions including top placements in Glamour, Business Insider, Forbes and Romper. * Can A Toy Car Inspire Girls To Pursue STEM? Mercedes-Benz And Mattel Say Yes - Forbes<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.forbes.com_sites_kimelsesser_2019_11_08_can-2Da-2Dtoy-2Dcar-2Dinspire-2Dgirls-2Dto-2Dpursue-2Dstem-2D-2Dmercedes-2Dbenz-2Dand-2Dmattel-2Dsay-2Dyes_-234a8c2ba55161&d=DwMGaQ&c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&r=I5yb6HR2wuMNBv8YuAIqg0aG1dzLFliLq-gUPm3cCcY&m=UHNCTlS282gv3JmVPbgatSfSOVjmL-VAWFrdP6jy0kA&s=_bHqxEzFEX8HdRr-MB62IPzJU5bBt79jUISFlT1Ctak&e=> (UVPM: 29,788,885) * Mercedes-Benz and Mattel have joined forces to combat gender stereotypes - and to give away 50,000 classic Matchbox cars - Business Insider<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.businessinsider.com_mercedes-2Dbenz-2Dand-2Dmattel-2Dgender-2Dstereotypes-2Dclassic-2Dmatchbox-2Dcars-2D2019-2D11&d=DwMGaQ&c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&r=I5yb6HR2wuMNBv8YuAIqg0aG1dzLFliLq-gUPm3cCcY&m=UHNCTlS282gv3JmVPbgatSfSOVjmL-VAWFrdP6jy0kA&s=YZc90_X3fhvEBRXhFm20jjTX2RpjG1GuvxTQRmwoDWY&e=> - (UVPM: 28,531,815) * 50,000 Toy Cars Are Being Gifted to Young Girls to Challenge Gender Stereotypes - Glamour<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.glamour.com_story_50000-2Dtoy-2Dcars-2Dare-2Dbeing-2Dgifted-2Dto-2Dyoung-2Dgirls-2Dto-2Dchallenge-2Dgender-2Dstereotypes&d=DwMGaQ&c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&r=I5yb6HR2wuMNBv8YuAIqg0aG1dzLFliLq-gUPm3cCcY&m=UHNCTlS282gv3JmVPbgatSfSOVjmL-VAWFrdP6jy0kA&s=xFrnJ51gzfDnmrcp4-UPHjm2P5fuvHkI_Ui17DVrZAY&e=> (UVPM: 3,159,032) * Mercedes Benz & Mattel Just Gave 50,000 Kids Toy Cars - Here's Why - Romper<https://www.romper.com/p/mercedes-benz-mattel-just-gave-50000-kids-toy-cars-heres-why-19310026> (UVPM: 3,576,306) * Mercedes-Benz and Mattel have joined forces to combat gender stereotypes - and to give away 50,000 classic Matchbox cars - Markets Insider<https://urldefense.proofpoint.com/v2/url?u=https-3A__markets.businessinsider.com_news_stocks_mercedes-2Dbenz-2Dand-2Dmattel-2Dgender-2Dstereotypes-2Dclassic-2Dmatchbox-2Dcars-2D2019-2D11-2D1028674531&d=DwMGaQ&c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&r=I5yb6HR2wuMNBv8YuAIqg0aG1dzLFliLq-gUPm3cCcY&m=UHNCTlS282gv3JmVPbgatSfSOVjmL-VAWFrdP6jy0kA&s=l583SMvir-rKq14XSMtYJuQH1WtxAXU9kxLx-ngMR_U&e=> (UVPM: 271,130) * Mercedes-Benz, Mattel Partner for STEM/STEAM Day - License Global<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.licenseglobal.com_non-2Dprofit_mercedes-2Dbenz-2Dmattel-2Dpartner-2Dstemsteam-2Dday&d=DwMGaQ&c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&r=I5yb6HR2wuMNBv8YuAIqg0aG1dzLFliLq-gUPm3cCcY&m=UHNCTlS282gv3JmVPbgatSfSOVjmL-VAWFrdP6jy0kA&s=9JGyjPIfbE-oAn0x8dmba9Y5VHQo9403OITikslMZB8&e=> (UVPM: 49,387) * Mercedes-Benz and Mattel have joined forces to combat gender stereotypes - and to give away 50,000 classic Matchbox cars - Tech News Tube<https://urldefense.proofpoint.com/v2/url?u=https-3A__technewstube.com_business-2Dinsider_1173930_mercedes-2Dbenz-2Dmattel-2Djoined-2Dforces-2Dto-2Dcombat-2Dgender_&d=DwMGaQ&c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&r=I5yb6HR2wuMNBv8YuAIqg0aG1dzLFliLq-gUPm3cCcY&m=UHNCTlS282gv3JmVPbgatSfSOVjmL-VAWFrdP6jy0kA&s=hUvpUnXQ1KCjaXD_2YvQc5HAq4zrWgEs6OH1hjcDiXw&e=> (UVPM: 2,000) * Mercedes-Benz and Matchbox: Science, Math and Toy Cars for Girls, Too - Grassroots Motorsports<https://grassrootsmotorsports.com/forum/grm/mercedes-benz-and-matchbox-sc/160933/page1/> (UVPM: 52,338) * MERCEDES-BENZ X MATCHBOX 'NO LIMITS' COLLABORATION KICKS-OFF - The Toy Book<https://toybook.com/mercedes-benz-x-matchbox-no-limits-collaboration-kicks-off/> (UVPM: 8,885) * Girls given toy cars to combat gender stereotypes - Monitoring Research<https://www.motoringresearch.com/car-news/mercedes-benz-toy-cars-girls-usa/> (UVPM: 2,000) * APS Students Help Launch 'No Limits' On National STEM Day - Patch.com<https://patch.com/georgia/atlanta/aps-students-help-launch-no-limits-national-stem-day> (UVPM: 2,000) * Digital Girl, Inc. and National Grid teams up with Mercedes-Benz & Mattel for a girls STEM initiative - Innov8tive<https://innov8tiv.com/digital-girl-inc-and-national-grid-teams-up-with-mercedes-benz-mattel-for-a-girls-stem-initiative/amp/> (UVPM: 2,000) * Mercedes-Benz and Mattel will gift Matchbox die-cast toy replicas as part of an initiative to encourage girls to pursue more STEM careers. - SG Car Mart<https://www.sgcarmart.com/news/article.php?AID=22159> (UVPM: 2,000) * Mercedes-Benz And Mattel Have Joined Forces To Combat Gender Stereotypes - And To Give Away 50,000 Classic Matchbox Cars - USA News Site<https://usanewssite.com/news/mercedes-benz-and-mattel-have-joined-forces-to-combat-gender-stereotypes-and-to-give-away-50000-classic-matchbox-cars/> (UVPM: 2,000) We will be back in touch soon as you implement with outreach and support. Karen Karen Peterson, Founder & Chief Executive Officer The National Girls Collaborative and The Connectory @ngcproject @kpeterson Pronouns: she, her, hers